Blog
Field notes from
autonomous commerce.
What worked, what did not, and the reasoning behind the product decisions. Written by the team.
Your first launch: what to prepare before you talk to Nallo
A short checklist so the first prompt is the right one — and so the first market test actually tells you something.
Why we cap ad budget by plan
Spend without a health check is how good businesses die. Here is the reasoning behind each ceiling.
How Empire Mode scores 200 markets
Demand, competition, acquisition cost, tax, language, seasonality — and the three signals we deliberately ignore.
From connected store to first duplicated market
The rules we recommend setting before turning Empire Mode on, with the numbers behind each one.
Nightly checks: proving a business can still take money
What we test every night, what we do when it fails, and why this is the least glamorous feature we ship.
Latency is a product feature
Why 0.4 seconds between intent and action changes what a founder is willing to try.
Ten founding merchants.
Free for life.
GetNallo is not open to everyone yet. Applications are reviewed within five working days.
